Design
Custom storefront design
A storefront designed for your brand – typography, imagery, motion – not a template with your logo swapped in.
Services · Shopify
Shopify stores built to sell.
Premium storefronts on Shopify – from GG Digital, the digital arm of GG Group (in business since 1992).
At a glance
Your own design
A storefront in your brand, not a theme with a swapped logo.
Clean code
Hand-written Liquid instead of a stack of apps.
Migration with a plan
Products, customers and orders move with you, planned to keep URLs and SEO equity.
We stay on board
Launches, campaigns and updates – after go-live too.
The problem
A standard theme won’t carry a premium brand.
Shopify is the right engine. The difference is what you build on top of it.
Theme-store sameness
If your storefront looks like a thousand other shops, your prices get compared like a thousand other shops. Premium brands need a premium shell.
Friction on the way to checkout
Slow pages, cluttered navigation, surprise steps – every bit of friction empties baskets. The path from product to payment has to feel effortless.
Apps stacked on apps
Twenty plugins pulling in twenty scripts make stores slow and fragile. Most of it can be built cleanly into the theme instead.
What’s included
What you get
Build
Clean theme development
Hand-coded Liquid themes: fast, maintainable and without a pile of apps. Built to Shopify’s standards and tuned beyond them.
Checkout
Product pages & checkout
Product pages, navigation and the path to checkout, built to sell. And everything loads fast, on mobile too.
Support
Ongoing partnership
Product launches, campaigns, seasonal updates and fixes – a store is never finished, and we stay on board after launch.
Where AI fits
AI in the workflow, craft in the store
AI speeds up how we build and test. The store itself stays hand-crafted.
Faster iterations
Layout variants, copy drafts and edge-case tests move faster with AI – so we consider more options before we commit.
Hand-coded Liquid
The theme code is written and reviewed by the people who will maintain it afterwards. Built cleanly, nothing bolted on.
Your products, real imagery
No AI-generated product photos by default. If generated visuals ever make sense, that’s an explicit decision you make with us.
Working together
How we work.
Four steps. At each one, you know where the project stands.
Call
You tell us where things get stuck. We ask until we understand, then tell you whether we can help.
Plan
You get a written plan with scope, timeline and price. Only then does the work begin.
Build
We build in manageable steps. You see progress and approve before anything goes live.
Support
After launch we stay on: measuring, improving and developing further as your needs change.
Questions
Questions, answered.
Do you build new stores and fix existing ones?
Both. We launch new Shopify stores end to end, and we take over existing ones that are slow, fragile or underperforming – usually starting with an audit of what’s costing you sales right now.
Custom theme or customised theme?
It depends on your stage. A well-customised quality theme can be the right lean start; a fully custom build pays off when brand and sales matter more than the initial cost. We’ll tell you plainly which one you need – including when the cheaper option is the right one.
Can you migrate us to Shopify from another platform?
Yes – products, customers and order history included. We plan migrations so that URLs and search visibility are kept and the switch doesn’t interrupt your sales.
Do you also run the marketing for the store?
We can. Store and marketing work best together – we handle content, ads and email flows for the same brand the store is built for. See our marketing service for how that works.
Next step
The first step is a conversation.
Tell us where things get stuck. You’ll get a clear view of whether and how we can help.